And I had to be at my desk, at my office, with the first cup of coffee, a legal pad and write the first word at 5:30, five days a week.

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But it is unlikely that you could exchange your pencil for, say, a cup of coffee or an office building if you go outside and start making offers.

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"Our dream is to have an Indian version of a global channel that can take on CNN and the BBC, " muses Prannoy Roy over a cup of tea in his office, which overlooks the main newsroom.

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