"We wanted to get a little more hands on knowledge because our school wasn't really offering those kinds of courses or classes, so we wanted to not just sit around and read a book but actually do something,".
VOA: standard.2009.12.08
They missed it because competitors started offering cooler devices that real people wanted to buy and use.
For one thing, he had favored a public stock offering last summer to raise additional capital, while Zell wanted--and got the board to agree to--a private offering.