"We wanted to get a little more hands on knowledge because our school wasn't really offering those kinds of courses or classes, so we wanted to not just sit around and read a book but actually do something,".

VOA: standard.2009.12.08

Pledgeit turns the traditional model around by enabling individuals to challenge their friends to do something by offering to make a donation in their honor.

FORBES: Thon Fundraising Turned Upside Down By Social And Mobile Technology

"It does appear that the Welsh government can do nothing really to prevent companies offering these services in Wales, but obviously this is something we are looking very closely at, " she said.

BBC: Wales