The strategyofofferingluxurycars at a lower price mirrors what Toyota Motor Corp.didwhen it launched its Lexus line in the early 1990s, except that Hyundaiisn'tcreatinganewbrand.
By offeringabrandnew visual perspective that enables students to interact with 3D objects in virtual space, Vimensio is facilitating teachers to take a novel approach and challenge students in an engaging way that can inspire and motivate classrooms to conceptualize and learn in ways never before possible.
"The Vera Wang brand does not sell her personal love story nor her marriage, but the soul of aNew Yorker dedicated to offering women a luxury lifestyle brand, " said Leis, who is also a former director of marketing for Saks Fifth Avenue New York.