It was kicked off last June by President Nicolas Sarkozy, who announced in a major speech that the face veil, which he called a burqa, was against French values and not welcome in France.
VOA: standard.2010.01.30
The Second Circuit agreed with Caronia and became the first court in the nation to hold that truthful and non-misleading off-label promotional speech is constitutionally protected under the First Amendment and, as a corollary, that off-label promotional speech would not constitute a criminal offense unless the speech was false or misleading.