Some analysts believe that ultimately break-up is the only option - that could even include selling off the crown jewels like Albert Heijn.

BBC: Ahold shareholders vent anger

Last summer Milan owner Silvio Berlusconi decided that the team could no longer operate beyond its means and sold off the crown jewels in the shape of Thiago Silva and Zlatan Ibrahimovic to PSG.

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But campaigners are worried about the move, claiming it is selling off the "crown jewels" of Welsh woodlands.

BBC: Woodland and mushroom