In this case, they compared perceptions of someone with two years of relevant experience who scored highly on a testof leadership achievement, versus someone with no relevant experience who scored highly on a testof leadership potential. (Both candidates had equally impressive backgrounds in every other way).
This allows them to test thousands ofpotential taste additives to see whether they might taste sweet or savory with a speed that would be impossible with human taste testers. (You can find a scientific paper on the Senomyx sweetener work here. ) Synomyx has announced collaborations with Pepsi, Nestle, and Coca-Cola.