Various modes of behaviour in economic activities concern not only choices of benefit and effectiveness but also choices of personal values and morals.

人们在经济活动中的种种行为选择，不仅是效益或效用的选择，也是一种价值选择和道德选择。道德选择交织于经济选择中，影响和制约着经济选择。

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The lack of a clear sense of personal values most likely also won't bring happiness, which is much more important in the long run than acquiring material wealth.

缺乏正确的人生观也很难有一个幸福的人生，从长远看来，这比获取物质上的极大丰富更为重要。

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It's personal and powerful music that reflect the core values of Lonestar through lyrics, performance and production."

VOA: standard.2010.04.30

After years of greed on Wall Street, investors may require ethical management not only because of their personal values but because the growth projections of their investment rely on it.

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Fulfillment is not found, however, in the completion of disjointed goals, no matter how lofty, but only in goals tethered to a deliberate system of personal principles or values.

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He preaches the virtues of personal responsibility and family values, and practises them too.

ECONOMIST: Lexington