First we have the incremental innovation of companies like Clothes Horse and True Fit, which ask shoppers for their measurements, along with a tally of their best-fitting clothes, to match them with the right sizes.
On Sunday, a video was released of Bergdahl dressed in loose-fitting blue clothes and sitting on the floor in a location that American officials are not pinpointing publicly.
"The concept of standing in a fitting room and having clothes delivered to you in your underwear is a pretty neat experience, " says the 35-year-old, who adds that he doesn't like salespeople doting on him all the time.