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CBS' ( CBS - news - people )The Late Show with David Letterman by about 65% in total viewers. (By comparison, Leno had a 20% lead over Letterman's show last year.) Among advertiser-beloved 18- to 49-year-olds, O'Brien and Letterman have fared about the same--not bad, until you consider Leno had a 15% lead in the key demographic.
FORBES: Television
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For the first three months of the season O'Brien's Tonight Show trailed CBS' The Late Show with David Letterman by about 65% in total viewers. (By comparison, Leno had a 20% lead over Letterman's show last year.) Among advertiser-beloved 18- to 49-year-olds, O'Brien and Letterman have fared about the same--not bad, until you consider Leno had a 15% lead in the key demographic.
FORBES: Magazine Article
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Thus far this season, O'Brien's Tonight Show has trailed The Late Show with David Letterman by an average of 1.7 million total viewers, or 65%. (For comparison's sake, Leno had a 20% lead over Letterman's show last year.) Among the advertiser-beloved demographic of 18- to 49-year-olds, O'Brien and Letterman have fared about the same--not bad, until you consider that Leno had a 15% lead in that key area.
FORBES: Entertainment