In such a sphere, you could be working on the same project and switch through any number of devices, before you switch to work on another task sphere.

FORBES: Tackling The Multi-tasking Work Environment

The party saw a significant number of Malays switch support to the Islamist Pas in last year's parliamentary elections.

CNN: The New Malay Dilemma

Pricing schemes that tie handset and credit card together might also help to keep mobile subscribers loyal from next year, when they will be allowed to keep their number if they switch operators.

ECONOMIST: Mobile phones and consumer finance