Behavior economics' experiments show that almost all the participants will be affected by the availability heuristic, and number preference has extremely great effect.

行为经济学实验发现参与者几乎都会受到可得性启发的影响，特别是数字偏好对参与者的影响很大。

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Increases in the number of sucks were used as an indicator of the infant's attention to or preference for a given visual display.

吮吸次数的增加表明婴儿注意到或是喜爱眼前出现的物品。

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But this does put investors in control.The headline valuation number matters much less than some of the term's details, specifically the liquidation preference.

但这确实使得投资者获得了控制权，因此重要的估值数字，其重要性远低于一些条款细则，特别是清算优先权。

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So a number of you, even if the price was just a tiny bit different might have a preference for one rather than the other, so without getting in trouble by putting the camera on you, how many of you would have a preference, if the prices were essentially the same how many of you would have a strict preference for Pepsi?

那么你们中的很多人,尽管价格只有一点点不同,也许还是倾向于其中一个产品,不让你们上镜头而招来麻烦,你们谁会有倾向,如果价格差不多,谁会倾向选择百事可乐

耶鲁公开课 - 博弈论课程节选

Some ways of setting the experiment up do reduce the number of preference reversals, but the basic finding seems to hold.

ECONOMIST: News from the lab

The prevailing feeling was that such devices are intrusive for work (or a brand) to call or text a personal mobile number, hence the preference for separate work and a personal mobile numbers.

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With the number of voters expressing no party preference rising fast, the party is in danger of slipping into third place in the state.

ECONOMIST: California��s Republicans