Forty years ago people used to flock to the cinema, but now far more people sit at home and turn on the TV to watch a programme that is being channelled into millions of homes.

40年前，人们常常涌向电影院，但现在更多的人坐在家里，打开电视观看那些通过电视频道在千家万户播放的电视节目。

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Thanks to its appearances on Japanese TV shows, it's now most popularly known for its shape-shifting defense mechanism.

多亏了日本的一个电视节目介绍这种动物，现在很多人都知道它有一种变形防御机制。

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Although it can now only be seen on some local TV channels, it's receiving lots of praise from viewers.

尽管目前只在一些地方台播出，观众的赞许之声仍不绝于耳。

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During the game, that virtual first-down marker you see on your TV could now be on the field itself before the ball is snapped.

FORBES: Field of Screens

More great Sky content will also be added in the coming months, with Sky Sports due to launch on NOW TV before the end of the year.

ENGADGET: Sky's Now TV service hits Xbox, beckons you forth with 30 day free trial

The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.

ENGADGET: Sky's Now TV service hits Xbox, beckons you forth with 30 day free trial