It was entrusted to them by account-holders who now neglect to answer their letters.

ECONOMIST: Billions of pounds lie unclaimed in forgotten accounts

But what makes Republicans that two or four or eight or 12 years ago would have proposed something very similar to this now walk away from it is a good thing for them to have to answer.

WHITEHOUSE: Press Briefing

Now customers simply answer some straightforward questions, and the Lands' End algorithm works out their perfect fit for them.

ECONOMIST: Retailers are the top performers online