Storesnotice that the smellofbaked goodsencourages shopping, sotheymaketheir ownbreadeach morning and thenfanthebreadsmell into the store throughout theday.
By September 2003 BrokerTec had 30% of the market for on-the-run (recently issued) Treasurys, eSpeed's bread-and-butter business--and Lutnick was forced to take notice.