Part of its strategy to command higher prices from consumers has been adding new hardware features, such as a digital pen in the Galaxy Note series.

NPR: Samsung 4Q Profits Top Forecasts On Galaxy Sales

Given the growing competition in the category -- most notably from its rival Samsung with the Galaxy Note series -- it was inevitable that a stronger campaign, as well as a leader to drive it, was necessary.

ENGADGET

Also of note in the weekly November series are the 14 and 15 put strikes, where 5, 475 contracts and 5, 555 contracts reside, respectively.

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