Nobody yet knows which, if any, of these models will work, but it is clear that revenue from online advertising alone will not be enough to cover the costs of running a traditional news organisation.
虽然仍然没有人知道这些模式中那个将可行，如果有的话，但是可以明确的是仅仅从网上的广告收入是不足够维持一个传统新闻机构的运行成本。
Advertisers believe that about half of all traditional advertising does not reach the right audience.
广告商认为传统的广告大约有一半没能影响到该影响的人群。
Actually, we also have the traditional marketing, we have advertising, but it's not so important.
我们也有传统营销，我们有广告，但是并不是非常重要。
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