Studies of the most patent-conscious business of all—the semiconductor industry—suggest that firms do not necessarily become more innovative as they increase their patenting activity.

对所有行业中最具专利意识的行业——半导体行业的研究表明，企业不一定会随着专利申请活动的增加而变得更具创新性。

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The stellar stock performance helps keep Apple front of mind in business commentary but Apple and Jobs are not necessarily winning with a brand or strategy perceived as innovative .

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From structural changes to the way we brief a problem into the building, we recognized that if we wanted to be innovative, we needed innovative, rounded, interesting people, not necessarily advertising people.

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