Diligence: Work hard, down-to-earth, do not fear difficulties, and persistent.

勤勉：勤奋努力，脚踏实地，不避艰辛，锲而不舍。

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Their work is not without difficulties. Some of them were mistaken for child-traffickers, and some parents refused the toys for fear they cost money.

不过，他们的工作并不是一帆风顺。有些父母误以为这是儿童绑架，还有些父母因为害怕收费而拒绝接收玩具。

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Sets up the ideal Ming direction, to learn and progress with strength; Difficulties do not fear, unyielding will be established.

树立理想明方向，学习进取有力量；困难面前不畏惧，自强不息意志坚。

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The chairman of troubled care home provider Southern Cross has apologised for the "uncertainty and concern" caused by difficulties in the business, but has said that residents should not fear widespread programme of home closures.

BBC: Southern Cross boss: 'I am very sorry'