Two of the three did not return (IBM was the exception), but none of the sponsors ever condemned the male-only policy at Augusta National.

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And second, with the exception of Paul, none of these candidates -- including Obama -- have succeeded in creating anything like a movement behind them in this cycle.

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How these magazines fare in the face of economic hardship remains to be seen, since none of them, with the exception of People, were around in their current forms during the last big downturn in the early 1990s.

FORBES: Magazine Article