This week it confirmed that it will launch a digital music-player, called Zune, in response to Apple's successful march into non-PC markets with the iPod.

这周，Microsoft宣称他们将推出名为Zune的数字音乐播放器，以回应苹果公司通过iPod成功进军非pc市场造成的竞争。

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This competitive dynamic simply doesn’t exist in PCs, which is actually a fascinating side-story to why Intel and Microsoft have traditionally failed in most embedded (non-PC) markets.

而个人电脑市场并不存在这种竞争的动力，这就是为什么英特尔和微软在多数的嵌入式（非个人电脑）市场会失败的原因。

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I found the PC application to be difficult and non-intuitive to use, and the media player itself didn't really offer me anything I needed above what the built-in player already did.

我发现PC端的应用程序使用起来很困难且并不直观，媒体播放器并没有比手机自带的播放器提供更多我需要的功能。

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Some 50% of Gateway's profits now come from non-PC businesses, like digital cameras and Internet service.

FORBES: OutFront

But phones aren't the only common non-PC device that faces a real security threat.

FORBES

The software will be used in non-PC devices like TV set-top boxes, digital cameras and DVD players.

FORBES: Sony, Matsushita Team Up On Linux