In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. — and soon became widely loathed.

在早些年手机刚刚普及的时候，只有42%的英国人能够接受诺基亚的手机铃声——而且不久之后讨厌它的人更多。

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Tasked with developing a "Sonic Branding, " a ringtone that's as iconic and recognizable as Nokia's famous reworking of Gran Vals is to the Finnish handset maker.

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