It is a constant buzz and a constant noise you have to deal with.

VOA: standard.2010.06.14

Some analysts believe that the Apple TV would likely hit shelves in 2014 or 2015, while others point out that rumors of an actual TV set have been swirling since 2009, making all of the buzz and industry noise largely that: noise.

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There's fine line between "buzz" and "white noise", but you guys have definitely crossed it.

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