For now, only a handful of smaller players nationwide is choosing to embed sustainability into the very DNA of what they do, incorporating environmental intelligence into core business activities with no trade-off in price or quality.

FORBES: Why Small Businesses Should Be Adding More Green Jobs

With vegetative patients the brain injury causes sufficient damage to leave them with nothing but core reflexes and no higher cognitive function.

BBC: Finding a voice for the brain injured

That is their core competency--saying "No, " with just the perfect vintage of whine to go with it.

FORBES: Magazine Article