There's no mission statement here, no listing of goals or procedures, no operations manual. Just the sort of knowledge and way of thinking that's been handed down through generations.

这里没有任务声明，没有目标或程序的罗列，没有操作规范，只有几代人传下来的常识和思考方式。

youdao

Franchise advantages include skipping the writing of the business plan, no product development or branding, and an operations manual.

FORBES: Can the American Dream Be Franchised?