No special markers, no desktop computer, no webcams: All a user needs to interact with augmented magazines, newspapers or cereal boxes is a smartphone.

无需特殊标记，无需台式电脑，无需网络摄像头，用户只要拥有一部智能手机就可以与增强型的杂志、报纸和麦片盒进行互动。

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It might fill another gap, he said, because there was currently no easy way to run apps for the iPhone on a Mac desktop computer.

BBC: Android apps to run on Apple Macs via Bluestacks program