Li ning won the first gold medal in men's gymnastic for China.

李宁在男子体操比赛中为中国获得第一块金牌。

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With that, he announced Ning would be abandoning its longstanding business model and discontinuing non-paying sites on its network.

为此，他宣布Ning将放弃坚持很久的业务模式，不再支持公司网络中的非付费站点。

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Li ning is also improving the efficiency of its supply chain, designing this year a new logistical hub that will sit near two supplier factories in the central China province of Hubei.

李宁公司还在提高供应链的效率，今年设计了一个新的物流中心，该物流中心将位于湖北省两家供应工厂的附近。

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So when does it make sense for a company to use a service like Ning?

FORBES: Ning: Getting Real Results From Your Social Media

Ning has over 43 million registered members and 5, 000 networks are created every day.

FORBES: Ning: Getting Real Results From Your Social Media

Li Ning is focused on cleaning up its inventory and Gome on boosting its online presence.

WSJ: Change Afoot for Investors in China's Retail Sector