He says the group used a million-and-a-half-dollar donation from the Nike Foundation to expand the program to cricket players in India.

VOA: special.2010.07.15

For Maria Eitel, now president of the Nike Foundation, this was her ticket up.

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Nike: Back in 2004 they created the Nike Foundation, which focuses on investments in health, education, and leadership programs for adolescent girls in the developing world.

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Nike also does so-called cause marketing through the Nike Foundation, which co-sponsors the Girl Effect, an effort to help adolescent girls in developing countries like Bangladesh and Ethiopia.

FORBES: 41. Nike