The first building has a cracked image in the shape of the running man, the second building has the actual Nike AD, creating the illusion that the runner run through the first building.

第一幢大楼上的充满裂痕的人的影像仿佛一个人在奔跑的样子；第二幢楼上，才是真正的耐克广告宣传画。

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The well-crafted ad features some of football's most famous players (all in Nike gear) imagining what their future would be if they were to make or fail to make a certain play in the game.

在这则精心设计的广告中，耐克旗下的几位足球球星正在试想如果他们在场上赢了比赛，或者输了比赛，将会分别面对怎样的生活。

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In a recent Nike TV AD in China, Mr. Yi says: 'You can join the national team.

在耐克最近在中国的一个电视广告中，易建联说：“你可以入选国家队。”

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That tougher message was the theme of a recent Nike ad titled Awake, my favorite ad of the year so far.

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The Nike ad may be offensive to those who don't quite understand sports culture, or work in extremely competitive environments such as sales, or Wall Street, and even politics.

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Indeed, First Virtual, an Internet commerce firm, has developed an advertisement that can act as a tiny shopfront (imagine a Nike ad that would let you order a pair of shoes from within the banner), merging advertising and direct commerce.

ECONOMIST: Electronic commerce