Each marketer needs to think of a message and a platform appropriate to its niche.

每个市场营销人员都需要想出一个恰当的信息和平台。

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This may be a little too much honesty for some people, and they may call Levine a sellout or misleading marketer, but the truth is the game does need to appeal to more than just a niche of hardcore gamers.

FORBES: Ken Levine Explains that Bioshock Infinite's Bland Cover is for 'Frathouse Appeal'