With the rising popularity of niche content sites, it's getting easier and easier to find exactly what you want by searching for it in Google.

随着9大网站的逐渐普及，用Google搜索也将越来越易找到你所需的信息。

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It will be more economic to provide niche content on demand and more content will be presented as individual shows and movies rather than as channels.

按照用户的需要提供特定内容的方式将显得更加经济，越来越多的内容将会以单独的节目或电影形式供人点播，而不是在某一个频道中播放。

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Earn it. Re-share the content of others in your niche, even competitors, and it will be noticed.

转发他们的内容，甚至可以是对手的，这些都会被注意到。

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The transaction costs of getting carriage on a major cable system are radically higher than the transaction costs of providing video content directly to consumers via the Internet, meaning that niche content and services are at a systematic disadvantage on proprietary video systems.

FORBES: The Use of Knowledge on the Internet

We initially identified six niche categories for content, each with distinct target markets, where we thought a dedicated video channel would resonate.

FORBES: How to Incubate A Media Business -- Appealing to an Audience

The new plan might stop the hemorrhaging and help transform MySpace into a niche site for consuming content.

FORBES: Why Facebook Beat MySpace, and Why MySpace's Revised Strategy will Probably Fail