The process also helped McDonald's realize the potential of the snacking market -- the growing segment that wants to nibble between meals -- and the chance to increase traffic between mealtimes.
快餐卷的成功让麦当劳意识到，快餐小吃市场潜力无限，而且喜欢餐间小吃的消费者越来越多，能够在正餐时间之外增加客流量。
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