The campaign will include pamphlets, posters, newspaper inserts and advertorials, an educational booklet, radio and television broadcasts and so on.

运动内容包括宣传小册子、海报、报章杂志广告、防贪教育手册，以及电台和电视广播等等。

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"Pixels and paper" is the new buzz phrase: Amazon and Ebay circulate holiday catalogs as newspaper inserts.

FORBES: The Death and Life of Buy.com