But if there's a newwave of high-tech startups, don't be surprised when Microsoft--now a multibillion-dollar blue chip, albeit a still highly agile one--once again offers options or some variant of them to attract and keep capable people.
Ray Valdes, vice-president of web services for tech consultancy Gartner, said that because the newwave of gTLDs went "against the grain of current consumer trends", his company expected most of them to fall short of their goals.