To the general public, the Swatch name is synonymous with cheerful fashion watches, cheap enough to enable customers to buy a new one according to season or to mood.

对于广大消费者来说，斯沃奇的名字就意味着新鲜时尚的设计，由于价格便宜人们可以根据季节时尚购买新手表。

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The new color swatches will be added to your Swatch Palette.

新的色板会添加进色板调板中。

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The two companies are working through the details of the partnership now, but Fiorina said the new Swatch will be more than just a fashion statement.

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Remarkably, however, Hayek sees new life for Swatch as a more upscale item.

FORBES: On his watch

The press release says "The traditional Swatch plastic case comes in a new chunky design and an extra-large size".

ENGADGET: Swatch Paparazzi SPOT