Users must decide for themselves whether the advantages of technology, social networks and new media are worth these potential risks.

用户必须自己来衡量之于社交网络和新媒体所带来的好处，那些潜在的风险是否值得。

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New media and social media have great potential to reach young people but we need to find out what is effective in creating awareness of the risks of excessive alcohol consumption.

新媒体及社会媒体是最有可能接触到年轻人的，但我们需要发掘怎样才能使年轻人意识到过量饮酒的危害性。

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The survey also found that 65% of the participants are tracking social media to identify new risks and issues to the company, while 55% are using it to find new prospects or opportunities.

调查中还发现，65%的参与企业在对社会媒体进行观察以发现他们面临的危机，而55%的参与企业利用社会媒体寻找机会。

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Women feel more comfortable than men taking social risks, such as moving to a new city or wearing unconventional clothes, according to studies using this new, domain-specific risk-taking scale.

WSJ: What Makes a Risk-Taker