As product demonstrations go, the one at a new Wal-Mart in Charlotte, North Carolina, was devastatingly effective: A little girl took a baseball bat to a no-name "tote"--a 70-liter plastic container for holding anything you like--and tore it to shreds.
Sure, a few services have started offering a some movies here and there, most of which have been late, overpriced and plagued with problems, but it sounds like Time Warner is getting ready to do this thing for reals next year, with that fancy new Wal-Mart download service as a potential partner in such doings.