It's a hole new look for the Polo. Volkswagen is upping the stakes for its long-serving supermini in a bid to keep up with the trendy new Ford Fiesta.

新一代波罗外形将有重大突破。大众试图提升其长期拓展的小车的市场份额，力争与福特新嘉年华的潮流保持一致。

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Ford is betting that consumer tastes will continue to shift away from big vehicles, and is bringing out new versions of the Focus and Fiesta subcompact.

消费者对小型汽车的青睐对美国汽车业来说是一个良好的信号。福特认为大型车市场将继续给小型车市场让道，并打算推出新版福克斯和嘉年华。

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Keeping Opel will allow GM to mimic Ford, which plans to meet growing demand for small and medium-sized cars by manufacturing in America products first developed in Europe, such as the new Fiesta.

继续保有opel使得GM可以模仿Ford，通过在美国制造原本在欧洲开发的车型，如新fiesta，来满足对中小型车日益增长的需求。

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Ford, for instance, has tied its wagon for the last few years to boosting fuel economy across its spectrum of products, ranging from the new subcompact Ford Fiesta to a line of gas-sipping EcoBoost engines that has even buyers of F-150 pickup trucks grasping for big gains in fuel economy.

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Ford and Honda capture two model-level awards each, with Ford receiving awards for the all-new Fiesta and F-150 LD and Honda receiving awards for the Ridgeline and redesigned Odyssey.

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The campaign, masterminded by new Ford social media head Scott Monty, was called the Fiesta Movement.

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