Baseball's New York Giants won 26 straight games in 1916, the NewEnglandPatriots took 21 consecutive NFL games in 2003 and 2004, and the NHL's Pittsburgh Penguins won 17 consecutive times in 1993.
"What I love about it is that fans don't have to come seek us out anymore, " says Jonathan Kraft, president of the NewEnglandPatriots and a cochair of the NFL's digital media committee.