While competing backup products continue to increase the amount of data stored until there is no more room, SmartSave uniquely grows and shrinks the amount of historical data, while never leaving a user's system unprotected.
That sounds suspiciously like the Fed's position before and after the stockmarket bust: sit back as the bubble grows, but react aggressively in the aftermath and never mind criticism that the low interest rates of a few years ago helped to stoke the housing bubble.