The network brought branding and exposure to the table, allowing the sites a path to rapid growth they could not otherwise have afforded.

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Although global demand is growing, our research shows that at the retail level this is a very local business, in which the store network, branding and promotions must be tailored to local preferences.

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Moreover, Fox as a network gained greater credibility, branding, and traction when it starting airing NFC games in 1994.

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