Roughly speaking, cash flow from operations is defined as net income plus depreciation, plus decreases in receivables and inventory, plus increases in accounts payable and deferred taxes payable.
While this means that customers who missed the Rochas coat during the trunk show might be able to find it on the site months later, during the normal fall shopping season, it also means that Moda needs to buy, store and sell a large inventory of clothing, just like a department store or Net-a-Porter.