The original version of this experiment was carried out more than 30 years ago, but it still has the power to amaze (Neisser & Becklen, 1975).

这个实验的初始版本是在30年前做的，而这种神奇的实验结果一直延续至今，并没有改变。

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So this is a study that we did about 12 years ago, and it's based on some earlier work by our colleague Ulric Neisser, but it extends it in an important way.

这是我们12年前做的一个研究，它基于我们的同事ulric Neisser早期的一个工作，但是在很重要的一个方面做了拓展。

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With all the clutter out there, a winning marketing message today requires taking risks, according to Renegade Marketing Group Chief Executive Drew Neisser.

FORBES: Don't Let The Customers Drive

Another mistake of the Tahoe campaign, Neisser thinks, was the failure of Chevrolet to use the program to engage its critics by at least pointing to slow-but-steady progress on the gas mileage front.

FORBES: Magazine Article