While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。

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Negotiation, business transactions and even personal relationships should always be conducted with the mutual belief in it being a win-win situation.

商谈、交易，甚至是人际交往，都应秉持着一条共同的原则——营造双赢。

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Chinese businessmen tend to have business negotiation in a rather indirect manner, as opposed to the more direct manner of American businessmen.

中国人在商务谈判时倾向于使用一种迂回婉转的方式，与美国人的直截了当的作风十分不同。

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Tocci is spreading the word in her own back yard, Pittsburgh, as noted in Tocci: Women need to boost negotiation skills in the Pittsburgh Business Times today .

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And please tell me again how it is ever good policy ever in any business or political negotiation ever to openly attack the party with which you are trying to receive favorable outcomes to a negotiation with.

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When a professional service firm refuses to have any conversation off the clock or a company never leaves any money on the table in a negotiation, I always become concerned that they really do not understand that they are in the relationship business where referrals and word of mouth mean a lot.

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