In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away.

在击败了竞争，谈判价格，确保订单，并提供产品的兴奋，管理者往往会变得忘乎所以。

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As part of its ABC programme, for example, ABB, a Swiss-Swedish power company, divided its purchasing activity into things like negotiating with suppliers, updating the database, issuing purchase orders and handling com-plaints.

ECONOMIST: Idea