In such a price-sensitive environment for consumers, discounts of this magnitude no doubt increased AA’s bookings likely masking the true negative impact of its actions and business predicament.
在这么一个对价格敏感的环境中，对于消费者来说，如此折扣的机票无疑会增加美国航空机票的预订量，从而掩盖了真正的负面影响。
Masking the negative by using positive affirmations puts you in a "thinking box."
用正面思维掩盖负面思维，你把自己置身于一场“思维斗争”中。
At the very least we should make sure we minimize any negative expectations to make sure we're not masking true efficacy in a trial drug.
至少必须使负面期望最小化，以保证实验中的药物的效力未受其影响。
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