abstract:Negative campaigning, also known more colloquially as "mudslinging", is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies. In the broadest sense, the term covers any rhetoric in which one refers to one's opponent in an ad hominem manner.
Companies must work together, and stop focusing on negativecampaigning, and highlight that fuel cells represent a technology on a spectrum of solutions.
Hillary Clinton, as a result of negativecampaigning, has flipped her favorability amongst independent voters from 58 favorable to 59 unfavorable in just the last three months.