Oddly for that hour, I was watching TV (NCIS on CBS).

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He points to sizable debuts from ABC's FlashForward (12.5 million viewers) to CBS' NCIS: Los Angeles (18.7 million viewers) to prove broadcast television can still deliver broad audiences.

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In fact, as viewership declined for each of its broadcast rivals in the face of growing options this past season, CBS--home to juggernauts The Mentalist, NCIS and the CSI franchise--posted an 11% increase in total viewers, and a 3% gain in the advertiser-beloved 18- to 49-year-old demographic, according to Nielsen Media Research.

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