The WHO estimates that by 2020 the biggest increases in NCD deaths will occur in Africa.

CNN: 'Western diseases' drive pharma boom in Africa

Of course, pharmaceutical companies have cropped up as some of the most outspoken advocates for NCD prevention and treatment.

FORBES: Pharma Be Aware: The Next Killers

But the NCD also contained a specific provision that prevented reimbursement for off-label uses unless patients were enrolled in clinical trials.

FORBES: Two Medical Societies Break New Ground To Test Medical Device