NBC Olympics. Media giant NBC has exclusive rights to broadcast the Olympics in the United States, and will serve up four live streams and 3, 000 hours of on-demand video online.

媒体巨人NBC已争取到美国境内独家报道奥运赛事的权利，为此，它将提供四条奥运直播流以及多达3000小时的在线视频点播。

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NBC, which has the broadcasting rights on the Olympics, is pushing the idea of 'Your Olympics', giving consumers the control of seeing the content on any device of their choice.

获得奥运会转播权的NBC正在推广“你自己的奥林匹克”计划。是消费者能够通过在他们选择的任何设备上观看奥运会内容。

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NBC, an American broadcaster, said even before the 2010 Winter Olympics began that it would lose money on them.

美国电视台 NBC 在2010年冬季奥运会开始之前就表示，转播冬奥会，赔钱的可能性很大。

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The NBC Olympics Live Extra app will live stream every athletic competition for the first time ever.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today

"The early numbers suggest that all of this is fueling more interest, " said Gary Zenkel, president of NBC Olympics.

WSJ: NBC's Olympic Ratings Get A Web-Based Boost

The apps are NBC Olympics Live Extra, which will let you stream, and NBC Olympics, which will only provide highlights.

FORBES: NBC Rolls Out New Olympic Apps